About us
-Investing Solutions for Non-Resident Indian.

Zen is a long-standing form of traditional wisdom, which has had an impact on billions of people all over the world. The core of Zen is a personal relationship with your own mind, and a higher, undefined entity outside of yourself. "Being Zen" is essentially a state of being at peace with your own thoughts, and being self-aware of your place within the universe.

Similarly, achieving financial stability is crucial. The "nirvana" of financial management is long-term assurance and a firm conviction that your objectives will be achieved years from now.

Ritesh Jain

Founder NRIZEN

Co - Founder PineTree Macro.

Mr. Ritesh Jain is a well-known Investment Professional with over 20 years of experience in investment management. He has successfully developed asset allocation policies and risk management frameworks, using his extensive market experience to manage funds and grow investor wealth. Completed his Master of Business Economics (MBE) from India. Executive MBA degree from Haskayne School of Business (University of Calgary). Specialized courses from New Austrian school of economics, Munich Germany.

Ritesh has held many senior leadership roles including CIO - BNP Paribas Mutual Fund, where he was in charge for managing assets equivalent to US$1.2 billion and CIO - Tata Mutual Fund, where he was responsible for managing investor's assets equivalent to US$ 6 billion, in Equity and Fixed Income. He is currently co-founder of PineTree Macro, a global asset allocation theme investing fund, set up with an objective of enhancing investor portfolios with geographic diversification. The fund monitors international capital flows to pinpoint asset types that benefit from shifting macro trends. Ritesh is also a Director and Strategic Advisor of Eastern Financiers India Ltd, a wealth manager managing Indian assets worth USD $500 million. Additionally, he serves as the economic advisor to Old Bridge Capital Management, an HNI-focused portfolio management company that oversees Indian assets worth USD $1.1 billion.

He was listed as one of the top three economic and financial influencers on LinkedIn in 2019. He is also a recipient of numerous national and international awards in the field of fixed income and equity investments. Being an avid reader, he is regularly quoted in local and global print media. He regularly features in electronic and print media as guest speaker covering Global macro highlights.

LinkedIn profile link



Eastern Financiers Ltd

Co - Founder NRIZEN

With the motto of Engage, Empower, Enrich, Eastern Financiers Ltd was Incorporated in 1967, Eastern Financiers Limited is truly the first investment and financial consultant in Eastern India. Over 50 years of existence, we have grown to become one of the largest investment consultants in the country and currently managing assets exceeding Rs.40 + Billion while serving over 0.25 Million investors through a network of 22 branches and over 2000+ associates. We have a strong support and sales team of 200+ people including experienced professionals from the financial services industry. Our areas of operation include:-

  • Mutual Funds Investment services
  • Equity & Derivatives Trading on NSE, BSE
  • Depository Services (NSDL)
  • Commodity Broking (MCX)*
  • Currency Derivatives
  • Insurance Solutions - both Life and General, with Private and PSU principals*
  • Portfolio Management Schemes
  • Fixed Deposits of Private and Government companies
  • Bonds - Regular/Perpetual Bonds, Taxfree Bonds, Govt. of India Floating Rate Bonds, Infrastructure Bonds, Capital Gains Bonds, Corporate NCDs etc.
  • Initial Public Offerings (IPO's)
About us:

Over the years our investors have been veritable in their needs. The young 'single investor', the post-marriage 'planner', the professional 'stock watcher', the retired monthly take home 'saver' or the 'prudent' institution. Each of them needed someone to understand his/her investment needs and Eastern Financiers Limited with its team of experienced specialists has always been there. The opportunity of investing in a wide variety of instruments from a "Single Shop" is now available to the investor. Of course, every business transaction comes with the personalised service that Eastern Financiers Limited has come to symbolize for its investors over the years. Since no service is complete without after-'sales' - support, we provide prompt post-investment services for our investors as a logical extension. EF is a preferred distributor for all Mutual Funds in the country by virtue of the volumes of mobilization, number of investors, sales and after-sales services and in-depth analysis provided to our clientele. We are also the preferred agents for the fixed deposit schemes of a host of companies. We have mobilized the largest amount of deposits on an all India basis. Another landmark achievement for us has been mobilizing the largest amount of funds for Unit Trust of India in the country, year after year.

Thanks to the generations of clients who choose to invest through us and the hard work of each of our employees, EF has been honoured with the CNBC-TV18 award for the "Best Performing Financial Advisor (East)" for 11 years- A feat no one else has achieved so far. We have also been included in their prestigious "Hall of Fame" EF is an ISO 9001:2015 certified company - proof of the fact that our systems and practices are robust and meet the required regulations and norms prescribed by statutory & regulatory authorities.



Our vision is to be the trusted partner of choice for Non-Resident Indians worldwide, empowering them to achieve their financial goals and secure their future. We aspire to redefine excellence in NRI financial services by delivering innovative, personalized, and seamless solutions that transcend borders.

We envision a future where NRI individuals and families experience financial freedom and prosperity, regardless of their geographic location. Our commitment to providing comprehensive, cutting-edge financial services, tailored to the unique needs of NRIs, sets us apart.

With unwavering dedication to integrity, transparency, and customer-centricity, we aim to build lasting relationships, foster financial literacy, and create opportunities for NRIs to thrive financially. Our vision is to be a beacon of stability and reliability in an ever-changing financial landscape, helping NRIs navigate their financial journey with confidence and peace of mind.

Through our relentless pursuit of excellence, technological innovation, and a deep understanding of global financial markets, we strive to be the go-to partner for NRIs seeking to preserve and grow their wealth, invest wisely, and safeguard their financial legacy.

As we look ahead, we envision a world where NRIs achieve their dreams and aspirations with the support of NRIZEN a beacon of trust, innovation, and prosperity in the NRI financial services industry."